is a seasoned executive of high-technology companies with extensive experience in building successful organizations. Arie has started the Microsoft subsidiary in Israel in 1989 and was its General Manager for 16 years. In 2005 he was promoted to Chairman of Microsoft Israel. Prior to that, Arie was a Marketing Manager at HP corporate in the U.S., the General Manager of the HP office in Israel, and had various technical, marketing and sales positions at IBM Israel. Currently he is the chairman of "Computer for Every Child", serves on the board of HTCF (Israel’s High Tech CEO Forum), and of the "Israeli National Committee for ICT", and as a board member of the "Meir Hospital Friends Association".